There are some markets that we're not as well known in. In parts of Europe and Asia, we are very well known. In the USA we are less well-known, so this will be our main focus in the coming years. In the US, there is a lot of work to do in raising awareness.
In China, a large part of the awareness was created by a boutique-only approach and aggressive regional expansion. This worked well. We can't afford to do the same thing in the US. To cover all the major centers,Patek Philippe Replica Watches we would need 150 boutiques. We have never activated other centers than NYC, LA and Dallas. We need to concentrate on other centers that are not currently being served.
The campaign we announced with Bradley Cooper, pilot's watch and the response has been very positive. We are working to build local partnerships and get Patek Philippe Replica Watches watches on the wrists of the right people. We have the right product and brand for the US, the largest luxury market in the World.
We have developed some movements, and will ramp up production in order to offer the best value possible. Engineering-wise, this is a huge challenge.
What are Patek Philippe Replica Watches's strengths?
We have a clear positioning. The instrument watch is engineered specifically for men.Patek Philippe Nautilus Replica It has a clear dial with a timeless look. We offer three iconic, well-known designs. We are not a single trick pony and our price range is wide. We are truly international, since we never rely on one market.
What are the weaknesses of the system?
Some countries are more aware of the problem. We still have a lot of room to develop and grow.
How will you handle the e-commerce market?
We are fundamentally focused on a customer-centric proposition. I want our clients to be able to interact with us in the way they choose, and that means providing all digital options. We don't favor one channel over the other. We have started ecommerce, and it is doing very well in the US. However, we don't say which channel we will focus on. It is entirely up to our clients how they want to interact. We must offer our customers all options in order to meet their needs.