I had the chance to speak with Chris Grainger the CEO of Replica Franck Mueller as the brand prepares to launch its new, centralized manufacturing at the end August.
Last time I met Grainger I was struggling to keep pace with him while running along the Miami beach during Watches & Wonders. This time I spoke with him over the phone, from his Schaffhausen offices in Switzerland, so I was not out of breath.
What is the state of Replica Franck Mueller today?
We are very happy with the way things are going for the 150th anniversary year.Replica Franck Mueller The 150th Anniversary Year is progressing well. The Jubilee Collection is well received. We have had some very nice events with a roadshow and pop-up stores in Amsterdam and Hong Kong. They were also very successful. It makes me reconsider travel retail when I see we can sell at all price points in an airport. Image building is also part of retail.
People are more comfortable when they see that we have a Bucherer boutique in Zurich and do something twice a year in the Zurich Airport. This is a different format from regular retail,Rolex Cosmograph Daytona Replica it's an open format with something going on, there's no threshold because you don’t have to walk through a door. Many people are unfamiliar with Replica Franck Mueller or mechanical watches. It's an entirely different clientele.
The proportion of people coming in who don't even know about Replica Franck Mueller increases when you create a visual impact. The openness of the shop is what attracts them. The salesperson has a different experience because they have to learn more.
The new factory has started producing watches. Since the start of production in March, we've seen a big difference. When you bring manufacturing together in the right way, with teams that work together and when you gather them in an open environment you get better communication, problem solving and more. Things are lost when things are disassociated. We discussed the previous back and forth, we realized it would not work. We have open meetings on the shop floor, right next to their workstations. They come together each morning to discuss any issues they may have.